Many beauty brands have celebrities as its brand ambassadors and even the celebrities love to endorse the beauty products, lend their name and star in their campaign, of course. Any beauty product when it is endorsed by a popular personality or a celebrity, its demand and brand value go high. The consumers also look forward to buying these products because of the trust that the celebrities opt for the best.
However, some celebrities are genuinely enthusiastic about the beauty industry and they try to be part of the segment by bringing out their line of beauty products. Besides their successful acing carriers, they also make successful business careers with lancing their brands.
There are many celebrity-owned beauty brands that you may not be aware until you looked into them a little further. We bring to you an interesting read on the beauty brands by Hollywood celebrities.
Cindy Crawford — Meaningful Beauty
Meaningful Beauty is a skincare system created by Cindy Crawford and acclaimed French skin rejuvenation expert, Dr Jean-Louis Sebagh. It features Superoxide Dismutase ("SOD"), a super antioxidant extracted from rare melons grown in the South of France. SOD is the "miracle molecule" at the heart of the daily routine Cindy has used to keep her skin looking agelessly beautiful for over 20 years.
Cindy Crawford seems to have defied the ageing process for over 20 years—at 50, her skin still looks astonishingly youthful and radiant. Her secret is French anti-ageing specialist Dr Jean-Louis Sebagh and his revolutionary approach to skincare.
Over 10 years ago, Cindy and Dr Sebagh began collaborating to bring his amazing youth-enhancing formulas to women everywhere in the form of Meaningful Beauty®. Since that initial launch, women have been raving about the way this remarkable skincare system has helped their skin look younger than they ever thought possible.
Drew Barrymore – Flower
The adorable looking Drew Barrymore’s brand Flower focus on cruelty-free products. The products are being tested on people and not on the furry friends. The brand believes that people everywhere deserve the best quality, most efficacious product at an affordable price.
Being the best you, the most joyous you, and empowered you is their mantra.
“Our passion is creating cosmetics and tools that not only make life easier and more fun but look and feel amazing.”
Jennifer Lopez – J Lo Beauty
The American actress and singer continue to give umpteen fitness and beauty goals to women across ages. Her brand J Lo is a collection of eight glow-enhancing products including staples like a moisturizer, cleanser, and serum, as well as a dietary supplement.
The primary ingredient in the line is olive oil, which is Lopez’s a family tradition and beauty secret passed down from her grandmother and mother for healthy and shiny hair, skin, and nails.
Jessica Alba — The Honest Company
“I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you.”
The Honest Company is a wellness brand empowering people to live happy, healthy lives. The American actress decided to build a brand that one can trust for everyday needs.
The brand believes that a happy, healthy life should be a right, not a privilege. Since day one, its social initiatives and community partnerships have ensured that more people have access to safe, effective options when they need it the most. Find out more about how we’re making it better together.
Kim Kardashian West — KKW Beauty
Since Kim Kardashian West is famed for her razor-sharp cheekbones, it was a natural progression for her to release a beauty line. Popular for her contouring kits in powder and sticks, there's nothing that Kimmy can't do.
Kylie Jenner — Kylie Cosmetics
Kylie Cosmetics by Kylie Jenner is one of the fastest-growing beauty brands in the world. Having launched three years ago, Kylie Cosmetics was put on the makeup map, by Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout. Kylie’s never-before-seen concept disrupted the market and changed the face of the beauty industry forever.
Kylie has since gone on to expand the collection into a full range of colour cosmetics, including eyeshadow palettes, concealers, highlighters, blushes, accessories and more, as well as becoming one of the most renowned and coveted cosmetics brands of 2018.
Lady Gaga – Haus Laboratories
Haus Laboratories rolled off with three products in six shades of each: Glam Attack; multi-use liquid eye shadows, RIP Lip Liners, and Le Riot Lip Glosses. Each product is meant to be multi-use.
“They say beauty is in the eye of the beholder, but at HAUS LABORATORIES, we say beauty is how you see yourself. We want you to love yourself, and it is our mission to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention."
Rihanna — Fenty Beauty
Before she was into music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados mesmerized by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression, a way to radiate her ever-changing mood and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.
Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty and still seeing a void in the industry for products that performed across all skin types and tones. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
“Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Victoria Beckham – Victoria Beckham Beauty
Beauty in Motion
Victoria Beckham Beauty is founded on the idea that beauty should complement and empower the dynamic life you lead. When Victoria and Sarah envisioned what they wanted Victoria Beckham Beauty to be, they asked themselves- what would the most amazing luxury beauty brand look like in ten years? They concluded that the future of beauty would be super clean, perform at the highest luxury level, welcome everyone who loves beauty, help people fuel their lives inside and out, be sustainable, transparent, digital-first, cruelty-free, and created by women (naturally). This is the vision behind Victoria Beckham Beauty. We are a work in progress and a brand in motion.
Developed through Victoria Beckham’s unique perspective, these are the products she felt were missing from her makeup bag — cleanly formulated, high-performance beauty solutions for the modern individual who lives life on-the-move and to the fullest.
Selena Gomez: The Rare Beauty
Actress and singer Selena Gomes brand is all about to feel good in, without hiding what makes you unique because Rare Beauty is not about being someone else, but being who you are.
The brand’s mission is to help everyone celebrate their individuality by redefining what beautiful means. It promotes self-acceptance and gives people the tools they need to feel less alone in the world.
Rare Beauty aims to create a safe, welcoming space in beauty and beyond that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
“Being rare is about being comfortable with yourself. I have stopped trying to be perfect. I just want to be me.”