Carving the Extraordinary:Vertu


There are so many mobile phone brands and it has to turn out to be a status symbol for many. Those who are seeing to brandish their affluence to upgrading to ultra-luxury mobile phones and jewel-encrusted mobile devices, Vertu is here. One of the most expensive and luxurious brands which redefine and creates extraordinary mobile phones is Vertu. From diamond headsets to jewel-encrusted ultra-luxury Vertu mobile phones are just out of the world. We have heard about the journey of many brands, let us look into the opulent journey of Vertu in words starting from their milestone.

Vertu Milestones

Inspired to create something unique, of exceptional quality, from the rarest, most exquisite and robust materials; to go far beyond what was considered possible. Our story is one of relentless reinvention and commitment to bring you the extraordinary.


FEBRUARY 1998

Chief Designer Frank Nuovo sketches first ideas.


OCTOBER 1998

Vertu is founded upon the go-ahead of the Nokia Board.


OCTOBER 1998

The principle of handcrafting and the aim to use exotic, rare and naturally durable materials is established.


APRIL 2000

The decision is taken to use precision-made Swiss watch screws.


JUNE 2000

A wide-ranging team of R&D specialists is pulled together in secret.


JULY 2000

The Vertu company headquarters are established in England.


JANUARY 2001

The quarter-turn locking mechanism is designed - a mechanical delight.


MARCH 2001

The complex production process for sapphire crystal is perfected, creating the world's largest piece of cosmetic sapphire crystal at 69.25 carats.


JULY 2001

The first prototype Signature keypad is built. After a three-year long quest, the carefully tuned 'perfect click' is heard for the very first time.


SEPTEMBER 2001

The Vertu training school is established. Each Vertu is handcrafted and it can take up to a year to learn how to assemble a handset from start to finish.


OCTOBER 2001

Vertu Signature is granted a Hallmark by the Swiss Assay Office - the first ever to be granted to an electronic device.

JANUARY 2002

In a spectacular location overlooking the Eiffel Tower in Paris, the first-ever luxury mobile phone, Vertu Signature, is introduced to the world.


SEPTEMBER 2002

The first Vertu Concierge request: a flight from London to New York.


JUNE 2003

The laser-drilled keypad is granted a patent.


JANUARY 2004

The second collection, Vertu Ascent, is launched to the public. Ascent draws its inspiration from high-performance sports cars.


JUNE 2004

The plasma ceramic pillow is created.


APRIL 2005

The 10,000th Concierge request is fulfilled.

CREATING EXTRAORDINARY

Our at Vertu the aim is simple: to create the extraordinary. We do this not only by putting something truly exceptional in your hand but also by ensuring your Vertu is more than an object of desire. Through our lifestyle services, it’s your passport to an exclusive world. And to guarantee every Vertu meets our uncompromising standards and your high expectations, each blends a unique trilogy of craftsmanship, performance, and services.


EXTRAORDINARY CRAFTSMANSHIP

Every Vertu is, and always has been, handmade by a single craftsman at our small factory in Church Crookham, England. We use the most exceptional materials, such as ruby, sapphire and titanium, each carefully selected not just for their stunning appearance but for their exceptional strength. As part of our dedication to creating something truly unique, we also provide a wide range of personalisation options, allowing our customers to fully express their individuality.


EXTRAORDINARY PERFORMANCE

To ensure we exceed your expectations, each process and function of your Vertu has been developed to meet the very highest benchmarks of power, reliability and performance. From crystal-clear sound and breathtaking images to fast processing; and from global connectivity you can rely on, to the toughest materials, tested to our rigorous standards – the result is something quite remarkable.


EXTRAORDINARY SERVICES

While each Vertu is a pleasure to hold and use, it is far more than a phone, giving you access to a truly exclusive world.


Our Concierge service provides personalised assistance for almost anything you desire, day or night, no matter where you are.


Life offers ‘money-can’t-buy’ experiences, such as world-famous cultural and sporting events, access to private members’ clubs and ‘closed-door’ shopping experiences from famous fashion houses.


Certainty gives you the peace of mind that your Vertu and your data are completely secure – and that you’ll be online whenever you need to be.

EXTRAORDINARY COLLECTIONS

With Vertu, what you hold in your hand is only the beginning. Explore our extraordinary collections to discover your passport to a world of possibilities.


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